The TikTok Ads agency that knows how to go viral
Turn trends into revenue. We specialize in creating scroll-stopping ads that resonate with your audience and spark engagement.
What is a TikTok Ads agency?
The right TikTok Ads agencyu is your secret weapon for cracking the algorithm and building ads that actually work. TikTok isn't just another social platform - it's a discovery engine, where brands can reach over 1.7 billion users worldwide through paid ads.
We launch and optimize TikTok ad campaigns that ensure your brand stands out on the fastest-growing social media platform. From boosting brand awareness to driving direct sales, our agency leverages unique ad formats and advanced targeting.
.svg)
In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
.svg)
Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
What can we do for you?
TikTok isn't just for entertainment - it's where purchase decisions happen. Users are 1.5x more likely to buy something they discovered on TikTok compared to other platforms. We take care of every aspect of your TikTok Ads campaign. Partner with us to get:
Ad strategy
We develop a tailored strategy that aligns with your brand goals, from defining your audience to choosing the right ad formats.
Ad production
Forget boring ads - TikTok demands authenticity. We help you create trend-driven ads that feel organic and engaging.
Audience targeting
We leverage TikTok targeting to reach the right people at the right time, from interest-based audiences to retargeting strategies.
Campaign management
Launching ads is one thing - scaling and optimizing is another. We constantly test different CTAs, ad creatives, and bidding models.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Why TikTok?
TikTok is much more than just another social media platform - it's a fast-growing advertising powerhouse that blends entertainment, discovery, and conversion. With a highly engaged audience of 2B+ users globally, brands have a unique advantage.
Viral potential
TikTok's algorithm thrives on creativity and engagement, making it easier for your ads to go viral and reach millions of users. Unlike Facebook or Instagram, TikTok rewards creative content, not just big budgets. A well-crafted video can even go viral organically.
Engaged audience
TikTok users actively engage, share, and purchase. With 60% of users aged 16-24, TikTok is the perfect platform to connect with Gen Z and Milennials. Even better, ads on TikTok have higher view-through and engagement rates than traditional social media ads.
Unique ad formats
TikTok Ads offer multiple formats tailored to your marketing goals, from appearing on user's For You pages, encouraging engagement through hashtags, boosting organic content as paid ads, to running innovative shopping experiences.
Lower ad costs
TikTok Ads are cost-effective, with lower CPMs compared to many other platforms like Google and Meta. That means you can reach more people for less - we know how high-converting ads work, so your cost-per-click (CPC) can be significantly cheaper.
Combine more channels with TikTok ads
TikTok Ads are a game-changer, hands down. But limiting your strategy to a single platform can hold back your growth. By combining TikTok with other high-performing channels, you create a multi-platform strategy that drives conversions at every stage of the customer journey.
Facebook & Instagram
With Facebook and Instagram Ads, you can retarget TikTok users who engaged with your videos but didn’t convert yet.
Meta Ads excel in nurturing leads, keeping your brand in front of potential customers, and driving repeat interactions.
As the world’s largest search advertising platform, Google Ads allows businesses to connect with customers insantly.
Whether it’s Google Search, Display, or Shopping campaigns, running Google Ads alongside TikTok Ads lets you capture leads.
Snapchat
If your target audience is younger, adding Snapchat Ads to your TikTok strategy can help you double down on Gen Z engagement.
Snapchat’s fun ad formats like AR lenses, Story Ads, and Collection Ads allow brands to build interactive ad experiences beyond TikTok’s ecosystem.
Pinterest is a visual search engine, making it a powerful complement to TikTok Ads – especially for e-commerce brands, lifestyle products, and creative industries.
Users come to Pinterest actively searching for inspiration and ready to take action, making it a great way to convert top-funnel TikTok traffic into long-term customers.
If you’re looking to target specific industries or interest groups, Reddit Ads allow you to tap into highly engaged, topic-focused communities.
Unlike TikTok, where discovery is algorithm-driven, Reddit is fueled by discussions, trust, and peer recommendations, making your ads more organic.
How it works
TikTok isn't like other ad platforms - it moves faster, thrives on trends, and rewards creativity over boring, traditional ads. If you wantto win on TikTok, you need more than just an ad. You need a complete strategy built for the platform's unique culture.
Audit & strategy
Running TikTok Ads but not seeing results? Let's diagnose the problem. Instead of throwing money at the platform and hoping for the best, we take a data-driven deep dive into your campaign and provide suggestions for improvement.
Platform-native audience insights
Creative performance & trend analysis
Competitive benchmarking using TikTok tools
Setup & implementation
A successful TikTok ad campaign starts with the setup. We don't just feed ads into the algorithm and hope for the best, but rather engineer every element with precision. From strategy & budgeting to tracking implementation, we set for success from day 1.
Event tracking & pixel configuration
Hook-based audience targeting setup
Campaign structure tailored to the algorithm
Campaign management
Unlike Facebook or Google Ads, TikTok is an ever-changing playground of trends and viral challenges. If you're not staying ahead, you're falling behind. That's why we make sure to make quick adjustments and optimizations to never go stale.
Trend-triggered ad rotations
Fast-response creative A/B testing
Smart budget pacing across audiences
Ongoing optimization
Getting views on tikTok is pretty easy. But clicks and conversions are another story. That's where the magic happens. Leveraging our performance-first approach, we test different creatives, CTAs, retargeting, tracking engagement metrics and then scale.
Real-time metric tracking
CTA, format and caption testing
Lookalike expansion and exclusions
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
TikTok Ads Manager is the control center for running paid campaigns on TikTok. It lets businesses create, manage, and optimize ads using targeting and advanced analytics.
You can choose different ad formats, track engagement, and fine-tune campaigns in real time. The key? It lets us understand TikTok's bidding system and creative trends.
A great TikTok ad doesn't even feel like an ad, it should feel like organic content that people want to engage with instantly.
Here are some quick tips for making great TikTok ads:
- Hook in 3 seconds: Grab attention immediately or users will scroll past
- Trending sounds and effects: Ads that feel native perform better
- Short and fun: 9-15 seconds is the sweet spot based on our experience
- Captions and clear CTAs: Tell people exactly what actions to take
- Test different styles: User-generated content or behind-the scenes videos
We specialize in running ads on TikTok, so here are some best practices to follow:
- Make your ads feel like organic content: TikTok users love authenticity
- Use targeting: It helps you reach the right people at the right time
- A/B test creatives: Try different styles, hooks, and CTAs to see what works
- Leverage TikTok Pixel: Track and optimize conversions for maximum ROI
- Retarget engaged users: If someone watched your ad but didn't convert
Setting up a TikTok Ads Manager account is simple:
- Go to TikTok Ads Manager
- Click Create an Account and enter your business details
- Set up billing information and ad objectives
- Install TikTok Pixel (necessary for tracking conversions)
- Create your first ad campaign
Although TikTok is a visual-first platform, your ad copy still plays a huge role:
- Keep it short: No one reads long captions on TikTok
- Use urgency: "Limited-time deal" or "Only X left" work wonders
- Speak like your audience: TikTok users love casual and fun language
- Add a strong CTA: "Try it today" or "Don't miss out!" for example
While both TikTok Ads Manager and Facebook Ads Manager offer detailed targeting and performance tracking, they have some key differences:
- TikTok is better for short-form, trend-driven, viral content
- TikTok's AI-driven discovery system makes it easier for new brands
- Facebook is better for retargeting and long-term audience building
- Facebook's ad ecosystem is more established for lead gen and B2B ads
TikTok has several ad formats, depending on your goals:
- In-Feed Ads: Appear on the For You Page (best for engagement)
- TopView Ads: First ad users see when they open TikTok (premium placement)
- Collection Ads: Showcase multiple products in a shoppable format
- Spark Ads: Boost organic content to paid audiences (great for UGC)
- Branded Effects & Hashtags: Custom challenges and AR filters (engagement)
Scaling TikTok Ads requires strategy, you can’t just increase budget and expect magic overnight. That’s why partnering with a TikTok Ads agency is your best bet if you want to scale faster.
But here are some of our best tips:
- Identify your best-performing creatives: Double down on what works
- Expand your audience targeting: Use Lookalike Audiences & Interest Targeting
- Increase budget gradually: Don't spike ad spend overnight
- Retarget high-intent users: Bring back people who engaged but didn't convert
- Test multiple ad formats: In-Feed Ads + Spark Ads = Best ROI
