PPC advertising designed for long-term performance
Our data-driven approach to PPC helps you make smarter decisions and continually refine your campaigns for long-term strength.
Our approach and the philosophy behind it
Successful PPC goes beyond launching ads - it requires a structured approach built on research, testing, and clear decision-making. With over 90% of global businesses now running paid ads, competition has never been higher, making strategy and precision more important than ever.
Our philosophy is simple: long-term performance comes from consistency and disciplined execution. Managing PPC in-house can quickly become overwhelming, especially across multiple channels and formats. That’s why we act as a performance partner, bringing clarity to your ad efforts.
What can we do?
We make sure every part of your campaigns is built for efficiency and long-term performance. Our goal is to help you improve how you target audiences, structure campaigns, and allocate budget through clear, data-driven decisions. By partnering with us, you get:
Keyword research
We identify high-intent keywords that align with your audience’s search behavior, ensuring your ads appear at the right time to the right people.
Ad optimization
Our team develops ad copies, engaging visuals and messaging to maximize your click-through rates and conversions.
Budget allocation
We continuously adjust bids and allocate your budget strategically, balancing cost-efficiency with high ad placement for the best results.
Campaign tracking
We analyze your ad performance in real time, identifying opportunities for improvement and data-driven adjustments.
Conversion rate optimization
We refine your landing pages to create smoother user journeys and improve how visitors engage with your site.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and help you scale your business.
Schedule Call
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Why is Google a core part of PPC?
Google plays a central role in most PPC strategies because it reaches users at the exact moment they're searching with intent. With billions of daily searches, it offers unmatched opportunities to connect with audiences actively looking for solutions.
Unparalleled reach
Google processes over 130 billion visits each month, making it the most visited website globally. Advertising on Google allows you to reach a diverse audience actively exploring information, products, and services.
Advanced targeting
Google Ads provides sophisticated targeting options, allowing you to reach potential customers based on keywords, demographics, interests, and geographic locations. This precision helps your ads reach the audiences most relevant to your business.
Diverse ad formats
With Google Ads, you can utilize a lot of ad formats, including text, image, video, and responsive ads, across platforms like Search, Display, and YouTube. This diversity enables you to engage users through multiple channels simultaneously.
Instant impact
Google Ads provide immediate visibility, making it a strong channel for brands that want to appear in search results right away. Unlike organic strategies that take more time, Google Ads allows your business to appear in search results almost instantly.
Cost-effective
While competition can affect cost, Google Ads offers flexible budgeting and strong optimization tools. With a thoughtful approach and consistent refinement, it becomes an efficient and well-structured part of your broader PPC strategy.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and help you scale your business.
Schedule CallHow it works
Launching a campaign isn’t just about setting up ads - it’s about strategic execution and continuous optimization to maximize every dollar spent. Whether you’re starting fresh or scaling an existing account, we take hands-on approach to deliver results.
Audit & strategy
We take a deep dive into your current PPC setup, assessing performance, targeting, and budget structure to identify hidden opportunities. Whether you're optimizing an existing account or starting from scratch, we develop a strategy aligned with your business goals and audience.
Audience segmentation review
Performance analysis of ad accounts
Competitive research and benchmarking
Setup & implementation
Running PPC campaigns without a strong foundation leads to inefficiencies. Our setup process ensures your campaigns are structured for clarity, accuracy, and long-term performance. We handle everything from account setup to tracking implementation.
Full ad account setup
Keyword research and targeting
Conversion tracking and integrations
Campaign management
We take full control of your PPC campaigns, handling everything from bidding strategies to A/B testing and day-to-day optimizations. You focus on your business - we ensure your campaigns stay organized, efficient, and aligned with your goals.
New ad variations and creatives
Testing different ad formats and placements
Strategic budget allocation across all platforms
Ongoing optimization
A strong PPC campaign is never static. We continuously refine targeting, test new ideas & optimize underperforming ads to keep your campaigns aligned with trends and audience behavior. Our team stays proactive so your campaigns can adapt as conditions change.
Audience and targeting refinements
Advanced campaign scaling strategies
Seasonal and trend-based enhancements
Reporting & insights
We believe in full transparency. Our detailed reports help you understand how your campaigns are performing across platforms and make informed decisions based on reliable data. No matter the partnership level, we keep you fully updated and involved.
Monthly & bi-weekly reports
Clear KPIs like ROAS, CPA, CTR
Recommendations for ongoing growth
PPC goes beyond a single platform
Google Ads is a powerful part of PPC, but relying on a single platform limits your reach. Expanding into video, social, and other channels helps you connect with different audiences, diversify your presence, and create a more resilient advertising strategy.
Video
Tell your story with high-converting YouTube campaigns & full-service ad production.
Social
Engage and convert audiences across Meta, TikTok, Snapchat, Pinterest and Reddit.
Custom
We can also provide more options like native ads and custom cross-platform strategies that will integrate into your ad campaigns.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and help you scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
A PPC advertising agency manages and optimizes paid campaigns across platforms like Google, Meta, TikTok, YouTube, and more. This includes audience research, campaign structure, keyword targeting, creative testing, bid strategies, tracking setup, and ongoing optimization. A strong PPC ads agency ensures your campaigns are well-structured, data-driven, and aligned with your overall marketing goals.
PPC costs vary depending on the platform, industry, competition, and campaign strategy. Budgets can range from a few hundred to several thousand dollars per month. A PPC campaign agency helps you allocate budget efficiently across channels and ensure your account structure supports your goals. Instead of fixed pricing, PPC spend is flexible and scales with your needs.
The most common PPC platforms include Google Ads, Meta Ads (Facebook & Instagram), YouTube Ads, TikTok Ads, Pinterest Ads, and Snapchat Ads. Each platform serves a different purpose - Google for intent-based search, Meta for social discovery, YouTube for video reach, and so on. A PPC management agency can help determine which platforms align best with your audience and objectives.
PPC works for lead generation by placing targeted ads in front of users actively searching, browsing, or engaging with content relevant to your offer. Search ads capture intent, social ads capture attention, and video ads build trust. A PPC campaign agency structures campaigns to drive qualified traffic and refine targeting based on real-time performance insights.
Search Ads appear when users type queries into search engines, making them intent-driven. Display Ads appear across partner websites, apps, and YouTube, and are designed for reach, awareness, and retargeting. Both are core components of PPC advertising, but they serve different stages of the customer journey.
Managing PPC campaigns requires expertise in audience targeting, bidding strategies, keyword research, creative testing, and tracking setup. A PPC management agency brings platform knowledge, structured processes, and continuous optimization - helping your campaigns stay organized, efficient, and aligned with your goals. This frees you to focus on your business while specialists manage the complexity.
