Tracking Solutions Hero

Email marketing that delivers more opens, clicks, and sales

From automated lead generation sequences to engaging newsletters, we create email strategies for consistent growth.

Why should everyone send out emails?

Tracking Solutions

Social media and paid ads are great for grabbing attention, but email marketing is the key to building long-term relationships. It’s one of the most cost-effective channels with the highest ROI, ensuring you stay connected with your audience even outside ads.

gdpr compliantCCPA compliant

In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.

Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.

The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.

Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.

We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.

Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.

Direct access

Unlike social media platforms where algorithms control who sees your content, email marketing gives you direct access to your subscribers through their inbox every time.

Tracking Better ad performance

Incredible ROI

For every dollar spent on email marketing, the average return is $42. It’s a highly cost-effective way to nurture leads, drive sales, and retain customers.

Tracking reliable data

Saves time

With automated flows in Klaviyo, you can set up lead nurturing campaigns that run on autopilot. This means you engage prospects and customers 24/7 without lifting a finger.

Tracking Limited data access

Perfect for marketing

Email marketing works wonders as a standalone strategy, but when paired with paid ads, it becomes a conversion powerhouse. Retarget your ad audience and convert more.

Tracking Seamless integration

Let’s find the perfect ad strategy for you.

We’ll explore your current setup and see how to scale your business.

Schedule Call
Unicorn climbing a graph

Why Klaviyo?

E-commerce integration

Klaviyo integrates with top e-commerce platforms like Shopify, WooCommerce, and BigCommerce, allowing businesses to leverage customer data in real-time. This means you can send hyper-personalized emails based on purchase history and user preferences, resulting in 29% higher open rates compared to industry averages.

Tracking Better ad performance

Powerful automation

Klaviyo offers intuitive automation tools that let you create sophisticated workflows without needing a tech team. From abandoned cart emails to post-purchase follow-ups and re-engagement flows, Klaviyo automates the entire customer journey, increasing conversion rates by up to 67% - which is a serious number. 

Tracking reliable data

Advanced segmentation

What sets Klaviyo apart from other software is its ability to segment audiences with laser precision. Whether it’s based on demographics, engagement history, or purchasing behavior, Klaviyo allows you to create highly targeted campaigns that feel more personal - leading to a 3x increase in click-through rates compared to generic email blasts.

Tracking Limited data access

Superior deliverability

With Klaviyo, your emails land in inboxes, not spam folders. The platform boasts one of the highest deliverability rates in the industry. They automatically optimize sending times, manage bounces, and help you maintain clean email lists, all of which ensure your messages are actually sent and delivered to the right audience. 

Tracking Seamless integration

What can we do for you?

Business Unicorn focuses on two core services that drive results: lead generation flows and newsletters, exclusively using Klaviyo to deliver performance-driven campaigns. 

Google Tag Manager Implementation

Lead generation flows

Turn first-time visitors into lifelong customers with strategic automated flows that nurture leads and drive conversions.

What's included:

Welcome series to engage new subscribers

Abandoned cart flows to recover lost sales

Re-engagement campaigns to win back inactive subs

Full-stack tracking setup

Newsletters

Keep your audience engaged and coming back with newsletters that deliver value, not just promotions.

What do you get:

Monthly or weekly campaigns for your audience

Content strategy aligned with your brand's voice

Performance tracking to improve open and click rates

Frequently asked questions

What is an email marketing agency?

An email marketing agency helps businesses connect with their audience through personalized email campaigns that drive engagement, nurture leads, and boost conversions. This includes crafting compelling content, setting up automated workflows and newsletters, managing subscriber lists, and analyzing performance to optimize for better results.

What does a B2B email marketing agency do?

A B2B email marketing agency specializes in creating tailored email strategies for business-to-business companies. This includes lead nurturing sequences, educational newsletters, and personalized campaigns that move prospects through complex sales funnels, building relationships and driving high-value conversions.

What is email marketing automation and why do I need an agency for it?

Email marketing automation uses pre-built workflows to send the right message to the right person at the right time - without manual effort. An email marketing automation agency designs these workflows (like welcome sequences, abandoned cart reminders, and re-engagement campaigns) to maximize efficiency, boost conversions, and enhance customer relationships.

Why choose a Klaviyo email marketing agency?

Klaviyo is a powerful platform, but to unlock its full potential, you need experts who know how to use it effectively. As a Klaviyo email marketing agency, we specialize in creating data-driven campaigns, automations, and segmentation strategies that turn subscribers into loyal customers while maximizing your ROI.

How does email marketing fit into an ad agency’s strategy?

An ad agency’s job doesn’t stop at driving traffic - email marketing picks up where ads leave off. By nurturing leads through targeted email sequences, an ad agency can convert ad traffic into loyal customers, increase lifetime value, and improve overall marketing ROI. Together, ads and email create a powerful, full-funnel strategy.

Is email marketing still effective in 2025?

Yes! With an average ROI of $42 for every $1 spent, email marketing remains one of the most cost-effective channels. Automated, personalized campaigns help businesses build relationships, increase repeat sales, and keep their brand top-of-mind, making email marketing a crucial part of any modern marketing strategy.