Advanced tracking implementation for modern businesses
Our full-stack tracking solutions, from server-side tagging to automated KPI reporting, ensure cleaner data and better attribution.
Why do you need tracking?
Tracking isn’t just about data - it’s about making smarter, more profitable decisions in a restricted digital environment. With privacy regulations tightening and attribution becoming more complex, accurate tracking is the key to optimizing your marketing.
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Better ad performance
Without proper tracking, you’re flying blind - wasting ad spend and missing crucial insights. With server-side tracking and full-stack analytics, you gain a clearer picture of what’s working, ensuring every marketing dollar is optimized for maximum impact.
Clean, reliable data
Messy, fragmented data leads to poor business choices. We help businesses centralize their tracking setup, ensuring data is properly collected and stored for accurate analysis. Decisions are faster with automated KPI reporting and real-time insights.
Privacy-first world
Cookies are disappearing, and platforms like Google and Meta are limiting data access. Our advanced tracking solutions ensure you stay ahead of compliance regulations while still collecting the data you need to drive growth.
Seamless integration
Tracking isn’t just about your website. It impacts ads, email marketing, CRM systems, and overall analytics. We create an interconnected tracking system that consolidates data across multiple sources, ensuring nothing gets lost in the process.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
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What can we do for you?
Tracking and analytics are the backbone of performance marketing - without accurate data, you’re throwing money out the window, your attribution is flawed, and your decision-making is compromised. We build a full-stack tracking infrastructure that ensures complete control.
Google Tag Manager
Google Tag Manager (GTM) is the foundation of a modern tracking setup, allowing for flexible tag deployment without needing constant developer input.
Why do you need it:
Enables tracking implementation without modifying site code
Centralizes all marketing and analytics scripts
Improves website speed by reducing direct script injections
Full-stack tracking setup
A full-stack tracking system ensures that every touchpoint, from website events to ad platforms, is properly tracked, attributed, and analyzed.
Why it matters:
Captures user behavior across the entire funnel
Ensures cross-platform consistency and data syncing
Reduces data loss from tracking restrictions
Server-side tagging
Server-side tagging moves data collection from the browser to a secure server, allowing for more accurate attribution and better data privacy compliance.
Why it’s a game-changer:
Bypasses browser restrictions & ad blockers, capturing more data
Improves site speed by reducing the number of client-side scripts
Enhances data privacy compliance while still collecting key insights
Automated KPI reporting
We connect data from different sources, store it in a single data warehouse, and automate reporting to eliminate manual work that's usually one of the main bottlenecks.
Why it’s important:
Saves hours of manual reporting, ensuring real-time insights
Unites data from Google, Facebook, TikTok, GA4 and CRMs
Custom dashboards with KPIs for better decision-making
Data interpretation
Numbers mean nothing without the right interpretation. We analyze your data, find opportunities, and recommend performance improvements.
Why it drives better results:
Identifies high-performing audiences, channels, and creatives
Helps optimize ad spend by reallocating to winning strategies
Detects tracking errors, ensuring data-backed decisions
Frequently asked questions
Online tracking refers to the collection of data about a user's activities across websites and online services. This is typically achieved through cookies, pixels, and other tracking technologies that monitor behaviors such as page visits, clicks, and time spent on sites. The gathered data helps organizations understand user preferences and improve their services.
Online tracking provides businesses with valuable insights into user behavior, enabling them to tailor their marketing strategies, enhance user experiences, and measure the effectiveness of their campaigns. By understanding how users interact with their online platforms, companies can make data-driven decisions to optimize performance and increase conversions.
By implementing server-side tagging, Google Tag Manager setups, and multi-platform attribution, businesses can capture cleaner, more reliable data. This leads to:
- Better ad attribution: Know exactly where conversions come from.
- Optimized marketing spend: Invest in the highest-performing channels.
- Stronger insights: Track user journeys across multiple touchpoints.
Client-side tracking relies on browser-based cookies and scripts, but with increasing privacy restrictions, it often loses data due to ad blockers and cookie limitations.
Server-side tracking, on the other hand, processes data in a secure server environment, ensuring:
- Higher data accuracy: Bypassing restrictions & tracking disruptions.
- Faster website performance: Fewer scripts running in the browser.
- Improved compliance: Adhering to privacy regulations while still gathering insights.
Automated KPI reporting consolidates data from multiple platforms (Google Ads, Meta, GA4, CRM systems, etc.) into a single, easy-to-read dashboard. This eliminates the need for manual tracking, allowing businesses to:
- Access real-time performance insights.
- Make faster, data-backed decisions.
- Streamline reporting & improve efficiency.
The first step is an in-depth tracking audit to understand your current setup and identify gaps.
From there, we can:
- Define a tracking strategy based on your goals.
- Implement full-stack tracking, including server-side and multi-platform attribution.
- Optimize data collection for better decision-making and reporting.
