Audit your ads before they cost you more than they should
Whether you're just starting ads or scaling campaigns, we'll deep dive into your accounts to identify what's working and what's not.
Why do you need an audit?
Even the best campaigns can fall flat if something’s off under the hood. Whether you’re dealing with high CPCs, low conversions, or wasted budget, our advertising audit pinpoints exactly where your campaigns need improvement.
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Cut wasted ad spend
Most businesses waste up to 30% of their ad budget on underperforming campaigns. Our audits identify where your money is being drained and provide actionable solutions to fix it.
Optimize for results
An audit doesn’t just highlight problems - it offers strategies to improve your targeting, bidding, and creatives to boost conversions and lower costs.
Boost ROI
By refining your campaigns, we ensure your ad dollars are not spent blindly, increasing your business revenue while reducing acquisition costs.
Leave competition behind
Ad platforms evolve constantly, from Google’s algorithm changes to Meta’s new targeting rules. Our audits help you stay competitive by adapting to these shifts.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
What's included?
We take a 360-degree approach to auditing your campaigns, ensuring every detail is optimized for maximum performance.
Structure review
We evaluate how your campaigns are set up across platforms to ensure they have the proper structure implemented for optimal results.
What we look for:
Ad group segmentation and organization
Budget allocation and bidding strategies
Alignment of campaigns with business goals
Keyword research
Effective targeting is the key to high-performing ads. We dig into your audience data to see if you’re reaching the right people.
What we analyze:
Demographic, interest, and behavioral targeting
Lookalike and custom audience effectiveness
Retargeting strategies and segmentation
Creative overview
Even the best targeting won’t save a bad ad. We assess your creative assets and messaging to ensure they’re resonating with your audience.
What we optimize:
Ad copy and call-to-action effectiveness
Visual appeal and platform-specific formats
A/B testing and creative rotation
Tracking and attribution
If you’re not tracking properly, you’re missing out. We ensure your tracking setup is accurate and gives you the right data.
What we audit:
Pixel and event tracking implementation
Attribution models and conversion windows
Cross-platform tracking and reporting accuracy
Metrics and reporting
We analyze your key metrics to identify what’s working and what’s not, providing clear insights into how to improve.
What we measure:
Click-through rates, cost-per-click, and cost-per-acquisition
Return on ad spend (ROAS) and conversion rates
Engagement metrics and customer journey tracking
Frequently asked questions
An advertising audit is a comprehensive review of your ad campaigns across various platforms to identify inefficiencies, optimize performance, and maximize ROI. It covers everything from targeting and creative to conversion tracking and reporting.
If you’re seeing high costs, low conversions, or inconsistent performance, an ad audit can pinpoint the issues. It’s also beneficial if you’ve recently scaled campaigns, switched platforms, or want to ensure your strategy is up-to-date.
The timeline varies based on the complexity of your campaigns, but most audits are completed within the first 1-2 weeks. We provide a detailed report with actionable recommendations shortly after, with an opportunity to continue working with our ad specialists.
We can audit your Google, Meta (Facebook & Instagram), TikTok, Pinterest, Snapchat, Reddit, and native advertising platforms like Outbrain. Our multi-channel expertise ensures your entire strategy is optimized and fully healthy.
Yes, if you decide to go that way. While our audits provide a clear roadmap for you to implement, we also offer full-service ad management to execute optimizations, test new strategies, and continuously improve performance.
Even high-performing campaigns can benefit from an audit. We identify hidden opportunities for growth, new strategies to test, and ways to further optimize your ROI. Continuous improvement is key to staying ahead of the competition.
