Snapchat Ads that cut through the noise and convert
Forget ads that get ignored. The best ads don't feel like ads, so we design native, interactive campaigns that entertain.
What is a Snapchat Ads agency?
Think of us as your creative team for Snapchat marketing. We’re not here to just set up ads and hope for the best - we engineer campaigns that hit hard and convert fast. With 850M+ monthly active users, Snapchat is one of the most underrated platforms.
It's where users engage with content way more than they do on other platforms, but if you don’t know how to play the game, you'll be stuck spending ad dollars on views that never turn into anything. That's where we come in.
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
What can we do for you?
Our goal is to build you Snapchat marketing campaigns that turn casual scrollers into passionate customers. You need to know that Snapchat isn't just a typical social media platform - it's a visual, fast-paced and high-energy environment. Partner with us and get:
Ad strategy
We analyze what's trending, what's engaging, and what makes users swipe up - then we build you a campaign that fits right in.
Creative production
The biggest mistake brands make on Snapchat is forcing traditional ads onto a non-traditional platform.
Audience targeting
Snapchat’s targeting is not only demographics, but also behavior, interests, and intent. We try to reach users most likely to convert.
Campaign management
Snapchat is fast-moving, and your campaign has to be too. We don't just set up your ads and walk away, but manage it all daily.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Why Snapchat?
Snapchat is a dynamic space where entertainment meets discovery and conversion. With over 414M daily active users, it’s a unique playground where brands connect with consumers in a way no other platform allows.
Huge reach
Snapchat offers a substantial reach while also rewarding creativity. Unlike some platforms that prioritize larger ad budgets, Snapchat emphasizes authentic content. This platform is perfect for reaching their active target audience.
Interactive audience
A significant portion of Snapchat's user base are individuals aged 18-24, making it an ideal space for connecting with younger audiences. They are not only active but also highly engaged, often sharing and interacting with content.
Unique ad formats
Through different ad formats like Snap Ads, Story Ads, Collection Ads, and AR Lenses, you can encourage user participation. They are tailored to brands who want to create immersive experiences that resonate with the audience.
Cost-effective ads
Snapchat provides flexible budgeting options, allowing businesses to start advertising with a minimum spend of just $5 per day. They also give you more bang for your buck, with cost per impression being even 1x cheaper than some other platforms.
Multi-channel ads with Snapchat
Snapchat Ads are powerful, no doubt. But relying on just one platform means you're leaving money on the table. Your customers jump between platforms, search for products, watch videos, and engage in different ways across the web.
Facebook & Instagram
Not every Snapchat viewer becomes a customer on the first interaction. That’s where Facebook and Instagram Ads shine.
Use Custom Audiences to remind potential buyers about your brand or Instagram Shopping Ads to drive conversions.
As the world's largest search advertising platform, Google allows businesses to connect with customers at the right moment.
Whether it's Google Search, Display, or Shopping campaigns, running ads on Google alongside TikTok ensures better results.
TikTok
If your Snapchat strategy is working, TikTok is the perfect complementary channel to increase brand awareness and drive further engagement.
Reach young, highly engaged users in a different environment, maximizing your creative assets across both platforms.
Pinterest isn't just for DIY projects and recipes - it’s a visual search engine where users actively discover and plan purchases.
Running Pinterest Ads alongside Snapchat is a powerful combination, especially for showcasing your products and longer content lifespan.
Reddit isn't about viral trends. It’s about deep conversations, trust, and organic engagement. With both platforms, you reach communities.
Unlike Snapchat's fast, snackable content, Reddit Ads allow for more in-depth brand engagement - there’s usually a subreddit for everything.
How it works
Snapchat is built for fast attention - short-form stories, playful visuals and swipe-up actions that get results. But behind its casual vibe lies a powerful ad platform built for performance. For successful ads, you need creative, sharp targeting, and constant iteration.
Audit & strategy
We start by reviewing your current setup or building a new one from scratch. From creative assets to Snap Pixel tracking and audience segmentation, we map out how your brand should appear on Snapchat - and how it should convert.
Audience & interest mapping
Snap Pixel and funnel diagnostics
Strategic creative recommendations
Setup & implementation
Snapchat's ad interface might look simple - but getting results takes structure. We implement best practices using advanced campaign flows, custom audiences, and AR/interactive formats where it makes sense.
Audience targeting & exclusions
Pixel setup & conversion goal optimization
Campaign setup with funnel-based structure
Campaign management
Once live, we manage creative rotations across formats like Single Image, Video, Story Ads, and Collection. We test fast, cut what works and what doesn't work, and double down on winners to get the most from every swipe.
Smart bidding (Auto Bid vs. Target Cost)
Creative fatigue monitoring and swap-out
Format & placement testing (Feed, Stories & Spotlight)
Ongoing optimization
We scale Snapchat campaigns through performance loops: retargeting high-intent swipers, using Snap’s lookalike modeling, and adjusting ad messaging based on engagement metrics and seasonal trends.
Story-level retargeting & exclusions
Swipe-up rate and engagement testing
Lookalike expansion based on custom audiences
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
Snapchat designed a lot of different ad formats to fit versatile marketing goals and engagement styles, offering flexible options for all kinds of brands:
- Snap Ads: Full-screen vertical video or image ads between Stories & Discover
- Story Ads: A series of images or videos that appear in the Discover feed
- Collection Ads: Showcase multiple products in a tap-to-buy format
- Dynamic Ads: Automatically generate personalized ads based on your catalog
- AR Lenses & Filters: Interactive, branded augmented reality effects
- Commercials: Non-skippable video ads (up to 6 seconds) that appear in Discover
Snapchat’s ad targeting goes beyond demographics to help brands reach the right users at the right time:
- Interest & Behavior Targeting: Reach users based on their app activity and behavior
- Custom Audiences: Upload your own customer liststo retarget existing users
- Lookalike Audiences: Find new users who behave like your best customers
- Location-Based Targeting: Serve ads based on city, zip code, or geofencing
- Engagement-Based Retargeting: Re-engage users who interacted with your videos
Snapchat Ads are more budget-friendly than other platforms:
- Cost-Per-Mille (CPM): You pay for every 1K impressions (best for brand awareness)
- Cost-Per-Swipe-Up (CPSU): You pay each time a user swipes up to interact with ad
- Goal-Based Bidding: Snapchat optimized your bids to hit your conversion targets
Average Snapchat Ads costs:
- CPM: Ranges from $2.50 - $8 depending on audience and competition
- CPSU: $0.30 - $1.00 (depending on the ad format)
Daily budget minimum: As low as $5/day, making it affordable for SMBs to test ads.
Compared to Facebook and Instagram, Snapchat often has lower CPMs and less competition, making it a super cost-effective marketing channel.
Snapchat provides real-time performance analytics through its Ads Manager, tracking key engagement and conversion metrics:
- Impressions: How many users saw your ad
- Swipe-Up-Rate (SUR): The percentage of viewers who interacted with your ad
- Video View Time: How long users watched before skipping
- Conversion Tracking: Purchases, sign-ups, or app installs linked to your campaign
- Audience Insights: Breakdown of age, gender, and interests of your engaged users
Snapchat Dynamic Ads take automation to the next level, allowing brands to:
- Automatically generate product ads based on real-time inventory and pricing
- Personalize ad content for users based on their browsing and shopping history
- Retarget visitors who have viewed or interacted with specific products
- Optimize delivery using SNapchat's machine learning for higher conversions
Snapchat is a fast-moving platform, and optimization is key to maximizing your ad spend. Here’s what works:
- Creative refreshes: Snapchat users get bored quickly, so make sure to update ads
- Short and engaging: Keep ads 5-10seconds long, and hook viewers in the first 2s
- Strong CTA: Use direct CTAs like "Swipe Up to Shop" to drive action
- Leverage retargeting: Don't just rely on one touchpoint, but retarget engagements
- Test multiple ad formats: Try Snap Ads, Collection Ads, and AR lenses
Snapchat is a high-engagement, visual-first platform, making it a goldmine for industries that thrive on storytelling and impulse-driven purchases.
Some of the best-performing industries include:
- E-commerce & retail: Drive direct conversions with Collection Ads & showcases
- Fashion & beauty: Use AR Lenses & Filters to let users "try on" your products
- Apps & gaming: Run App Install campaigns to boost downloads
- Entertainment & media: Tease trailers, launch campaigns, and drive attendance
Each platform excels in different areas, but Snapchat has some unique advantages:
- Snapchat vs. TikTok Ads: TikTok focuses on trend-driven, viral content, while Snapchat excels at private, direct engagement through one-on-one interactions and AR-driven marketing
- Snapchat vs. Meta Ads (Facebook and Instagram): Facebook and Instagram are heavily saturated, whereas Snapchat has less ad competition and a more immersive, full-screen experience
