Win the Reddit game with ads that blend into communities
Reddit isn't like other platforms. People value communities, so Reddit Ads, when done right, can deliver unmatched conversions.
What is a Reddit Ads agency?
We help brands tap into Reddit’s 1.1 billion+ monthly active users by creating strategic ad campaigns that blend seamlessly into niche discussions, not disrupt them. Advertising on Reddit isn’t about mass appeal - it’s about reaching the right audience.
While other platforms push ads into crowded feeds, Reddit allows you to engage in real, interest-driven conversations. Whether you want high-intent leads, niche market domination or deep community engagement, our agency will help you get there.
.svg)
In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
.svg)
Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
What do we do?
Reddit users are extremely ad-averse, which means running generic ads won’t cut it. We ensure your Reddit Ads feel native, engaging, and valuable. They need to blend into communities so users trust your brand rather than ignore it.
Ad strategy
We create a custom strategy based on your goals, from identifying the most relevant subreddits to designing native ads.
Creative production
Reddit rewards authenticity, so corporate-looking ads don’t perform well. Our creatives will match the conversation styles.
Audience research
Targeting on Reddit is more than just demographics - it’s about understanding niche communities and their behaviors.
Campaign management
If you want ads to work well, it requires constant monitoring to avoid backpacks from communities you want to tap into.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Why consider Reddit?
Reddit is a super diverse platform, not like any other. It’s a highly engaged discussion hub where users appreciate recommendations more than traditional ads. With over 135K active subreddits, it’s a unique opportunity to reach niche audiences.
Hyper-targeted niches
Reddit has over 1.1B monthly active users, making it one of the largest social platforms globally. But unlike Facebook or Instagram, users organize themselves into highly specific interest groups, allowing advertisers to target specific subreddits.
High-purchase intent
Reddit users are 2x more likely to trust recommendations from their communities than ads on other platforms. In fact, 92% of Reddit users say they have made a purchase based on Reddit discussions or recommendations, including ads that blend in.
Maximum impact
Reddit offers ad formats that fit seamlessly into user experiences. Your ads can appear in subreddit feeds, as banner-style offers, engaging autoplay video placements, carousel ads for storytelling and conversation ads that encourage direct engagement.
Lower ad costs
Compared to Google and Meta, Reddit offers lower CPMs (cost per thousand impressions) and higher engagement rates due to the trust and credibility of communities. You can even achieve CPCs as low as $0.20 - $1.00, depending on the industry.
Multi-channel ads to scale
Reddit Ads open the door to hyper-engaged communities, but relying solely on Reddit means missing out on potential customers who explore multiple platforms before making a decision. Running a multi-platform ad strategy ensures your brand stays visible at every stage.
Facebook & Instagram
Reddit drives discovery, but Meta Ads (Facebook & Instagram) are where you keep your brand in front of potential customers.
Using Reddit engagement data, you can build lookalike audiences on Facebook and Instagram to reach similar users.
Reddit is where users ask questions and seek recommendations, but Google is where they go to finalize their purchase decisions.
Running Google Ads alongside Reddit ensures that when users look for more information, your brand is the first thing they see.
TikTok
Reddit thrives on text conversations, while TikTok is all about short, engaging videos. TikTok Ads allow you to extend your messaging.
By combining Reddit discussions with TikTok’s trend-driven audience, brands turn interest into immediate attention and action.
Snapchat
Snapchat’s immersive AR lenses, filters, and story ads create a unique way to turn Reddit engagement into interactive brand experiences.
For brands targeting Gen Z and younger millennials, running Snapchat Ads alongside Reddit campaigns provides an engaging follow-up.
Pinterest is where people search for ideas before making a purchase - if your Reddit audience is actively discussing you, Pinterest can help.
By repurposing Reddit content into Pinterest infographics, guides, and shoppable ads, you ensure your messaging lasts for a while.
How it works
Reddit Ads thrive in context-rich environments where trust and conversation drive decision-making. Users come to Reddit with intent - to explore, research, and connect with communities that share their interests. To succeed on Reddit, you need authentic, native messaging.
Audit & strategy
We start by analyzing your product-market fit within Reddit’s interest-based ecosystem. From identifying the right subreddits to understanding content tone and user expectations, we map a plan that balances brand messaging with Reddit-native delivery.
Pixel setup & funnel mapping
Subreddit fit analysis & community alignment
Message tone audit and creative recommendations
Setup & implementation
Reddit’s ad formats may look simple - but placement and timing are everything. We build segmented campaign structures tailored to subreddit audiences and buying stages, applying best practices for CTA placement and ad sequencing.
Funnel-aligned ad group setup
Contextual subreddit targeting & interest layering
Conversion tracking with Reddit Pixel & UTM structuring
Campaign management
We continuously manage your campaigns with Reddit’s behavioral data in mind - optimizing for discussion thread context, minimizing downvotes, and testing formats to identify what resonates without disrupting the experience.
A/B testing (copy, headline & CTA placement)
Format optimization (Text, Image & Conversation Ads)
Adaptive bidding based on community response & CTR trends
Ongoing optimization
Reddit requires agility. Communities evolve & so do expectations. We refresh creatives based on comments, upvote/downvote ratios, and post engagement. We also refine targeting as new subreddits emerge and expand lookalikes based on Reddit’s interest graph.
Sentiment-driven creative rotation (comments & votes)
Lookalike expansion across thematically similar subreddits
Performance-based retargeting (site visits, upvoters, clickers)
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
Unlike Facebook, Instagram or TikTok, where users passively scroll, Reddit users actively seek discussions, recommendations, and advice. That means ads need to feel like part of the conversation rather than traditional promotions.
When done right, Reddit Ads can feel native, trusted, and highly effective at driving engagement and conversions.
Reddit offers multiple ad formats to fit different goals:
- Promoted Posts: Look like organic Reddit posts but reach a broader audience
- Promoted Video Ads: Engage users with autoplay videos in their feeds
- Carousel Ads: Tell a story with multiple images or videos in a swipeable format
- Display Ads: Traditional banners placed across Reddit for brand awareness
- Conversation Ads: Encourage engagement by driving users to a discussion thread
Choosing the right format depends on whether you want clicks, engagement, or brand exposure - our agency can guide you through the complete process.
Yes. One of Reddit’s biggest strengths is subreddit-based targeting. Instead of “guessing” audience interests like on Facebook, you can place ads directly in relevant, engaged communities.
For example:
- A fitness brand can target r/Fitness, r/Running, or r/GymMotivation
- A SaaS company can target r/Startups, r/SaaS, or r/Entrepreneur
Reddit's granular targeting ensures your ads reach the right audience in a space where they're already engaged.
Yeah, absolutely! Reddit Ads work super well for brands that understand niche marketing. If your business has these things, then Reddit is untapped goldmine for growing:
- A specific audience that engages in Reddit communities
- A valuable product/service that people discuss or research before buying
- A strong brand voice that can blend into Reddit culture
Reddit users are not shy about calling out bad ads. If your ad looks like spam, clickbait, or a hard sell, it will be ignored, or worse, mocked. To blend in and perform well, follow these tips:
- Write like a human: Use conversational, subreddit-friendly language
- Make it useful: Solve a problem, provide value, or offer something intriguing
- Use memes: But don't force it - if you get it wrong, Reddit will roast you
- Start a real discussion: Ads that engage work far better than ones that just promote
Reddit Ads use an auction-based model, similar to Facebook and Google. You can bid in three ways:
- Cost-Per-Click (CPC): You pay when someone clicks your ad (best for traffic campaigns)
- Cost-Per-Mille (CPM): You pay per 1K impressions (best for brand awareness)
- Cost-Per-View (CPV): You pay when someone watches a certain % of your video ad
Reddit's smart bidding strategies allow you to maximize reach while keeping costs low.
Reddit works the best for brands that:
- Solve a specific problem that Redditors frequently discuss
- Have a strong, authentic brand personality that can engage in discussions
- Offer tech, finance, gaming, SaaS, or niche e-commerce products
If your audience is active on Reddit, you have a huge opportunity to drive high-quality traffic and sales.
- Forgetting to research your audience: Running a generic ad will not work, you need to know the subreddit culture first
- Sounding like a marketer: Reddit is raw, real, and unfiltered, so too much polish = no engagement
- Not monitoring comments: Reddit users love interaction, so if you ignore responses, you lose credibility
- Overpaying for broad targeting: Targeting specific subreddits is far more effective than general interest categories
Avoiding these mistakes ensures your Reddit Ads feel natural, engage users, and drive conversions.
