Pinterest Ads that turn inspiration into conversions
Pinterest are not just pretty pictures. It's an unmated opportunity to put your brand in front of high-intent buyers in discovery mode.
What is a Pinterest Ads agency?
We are a team that helps brands leverage Pinterest’s unique ad ecosystem to drive real business results. It's not about throwing up a few promoted Pins and forgetting about them, but understanding the psychology of “Pinners” and what makes them click.
Unlike other platforms where ads actually interrupt users, Pinterest Ads blend into organic content, making them more engaging, clickable, and conversion-friendly. Because of that, Pinterest can help you drive more traffic, sales, and brand awareness.
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
What can we do for you?
Pinterest is a visual-first, search-powered platform, and running successful ads here means understanding how users browse, save, and buy. We handle every part of your Pinterest Ads strategy, so you get the best results without the guesswork.
Ad strategy
We start with a custom strategy based on your goals, whether you want to drive traffic, generate leads, or increase sales.
Creative production
Pinterest is all about aesthetics, and boring ads don’t cut it. We create scroll-stopping Pins that match the native look.
Audience targeting
Pinterest’s targeting goes beyond demographics - it’s about user intent. Your ads should reach the right people at the right time.
Campaign management
Launching ads is just the start - constant optimization is what drives real growth. We test creatives and targeting strategies.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Why Snapchat?
Pinterest is a dynamic platform where inspiration is king, offering brands a unique opportunity to connect with consumers in meaningful ways. With over 537 million monthly active users, Pinterest has solidified its position as a leading visual discovery engine.
Expansive reach
Pinterest's user base has seen a significant increase, adding over 39 million users in the past years. This fast growth underscores the platform's expanding influence and its potential for brands to reach a diverse and engaged audience.
Intent-driven audience
A majority of Pinterest users are women, accounting for 69.4% of the user base, ideal for brands advertising products for them. Notably, around one-third of users are aged 25 to 34, a demographic known for its purchasing power.
Diverse ad formats
Pinterest offers ad formats designed to integrate seamlessly into the user experience, including Promoted Pins, Video Pins, and Shopping Ads. These formats allow brands to showcase their products and services in visually compelling ways.
Positive user experience
Pinterest users are highly engaged, with 8 in 10 people describing the platform as a place where they feel positive. This environment enhances user receptivity to branded content. Users are also 3x more likely to click on a pin and visit a brand’s website.
Flexible multi-channel ad solutions
Pinterest Ads are a powerful tool for discovery and inspiration, but relying solely on one platform limits your brand’s potential. Consumers don’t just browse Pinterest - they search for products, watch videos, and engage with brands across multiple platforms.
Facebook & Instagram
Pinterest drives discovery, but Meta Ads reinforce brand recall through Instagram Shopping Ads and dynamic retargeting.
By using Pinterest traffic to build lookalike audiences on Facebook & Instagram, you expand your reach greatly.
Running Google Search & Shopping campaigns alongside Pinterest Ads ensures your brand is present at all stages.
Users who see your Pinterest Ads and then search for your products on Google will find you again, increasing conversions.
TikTok
With TikTok Ads, you can extend the lifespan of Pinterest content, tap into younger, highly engaged users, and increase brand visibility via trends.
Running both platforms together ensures you cover every stage, from initial inspiration on Pinterest to immediate, high-energy engagement.
Snapchat
With Snapchat’s AR Lenses, Filters, and Instant Story Ads, brands can create shareable experiences that enhance engagement.
Snapchat’s audience is younger and highly engaged, making it an ideal platform for brands looking to increase their digital footprint.
By targeting subreddits relevant to your industry, you can reach audiences actively discussing topics related to your brand.
Unlike Pinterest’s visual focus, Reddit’s ad format enables more in-depth storytelling, detailed discussions, and trust-building.
How it works
Pinterest is where inspiration meets action. Users come to discover, save, and plan - often with high purchase intent. While it’s a more passive scroll than Meta or TikTok, Pinterest Ads tap into moments of planning and decision-making. To drive performance, we combine creative with data-backed strategy.
Audit & strategy
We begin by aligning your brand's visual identity with Pinterest’s discovery-driven environment. From audience interest clusters to Pin funnel analysis, we evaluate how well your content is positioned to catch and convert Pinners mid-scroll.
Pinterest Tag & funnel structure diagnostics
Interest-based segmentation & intent mapping
Visual branding audit and creative recommendations
Setup & implementation
We design a structured campaign setup that blends aesthetic appeal with technical precision. Whether you're launching Collection Ads, Carousel Pins, or standard Promoted Pins, every element is crafted for discoverability and conversion.
Keyword and interest setup
Funnel-aligned campaign structure
Pinterest Tag setup and event tracking
Campaign management
Pinterest users aren’t just passive viewers - they’re planners. We adapt campaign pacing and creative based on user behavior and discovery trends, rotating Pins that resonate and cutting back on what doesn’t convert well.
Visual A/B testing (Pin design, format, layout)
Format testing: Standard, Carousel, Shopping Ads
Smart budget pacing (CBO & ad group-level bid strategies)
Ongoing optimization
As your campaign collects data, we shift from broad inspiration to focused intent. We track saves, outbound clicks, and conversions, adjusting audiences, creative, and placement based on what performs.
Seasonal & trend-driven creative refreshes
Engagement-based retargeting (saves, clicks)
Lookalike expansion and exclusion from custom segments
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
Pinterest is a visual-first, search-powered platform, making it a great space for brands to connect with users actively looking for inspiration and products. You can effectively market on Pinterest by:
- Creating high-quality, engaging Pins that align with user interests
- Optimizing Pins with relevant keywords to improve search visibility
- Using Pinterest Ads to reach a broader audience and drive conversions
- Organizing boards strategically to reflect brand categories
- Leveraging Shopping Ads to turn Pinterest into a direct sales channel
All in all, a mix of organic growth and paid advertising ensures sustained brand visibility and customer engagement.
Pinterest stands out from other social platforms because users come to Pinterest with purchase intent rather than passive scrolling. Some of the key benefits:
- Higher purchase intent: 83% of weekly Pinners have made a purchase based on Pinterest content
- Evergreen content: Unlike Instagram or Facebook posts that disappear quickly, Pinterest Pins continue driving traffic for months
- Lower ad costs: Pinterest Ads typically have a lower CPC and CPA compared to Meta Ads
- High engagement rates: Pinterest is designed for discovery, leading to higher saves, clicks and conversions
- Ideal for e-commerce and lifestyle brands: Perfect for businesses in fashion, beauty, food, home decor and travel
Pinterest users engage most with inspirational, educational, and visually appealing content. The best-performing Pins include:
- How-to guides & tutorials: Step-by-step guides that educate users
- Infographics & checklists: Quick, scannable content that adds value
- Product Pins & Shopping Ads: E-commerce brands thrive on Pinterest with shoppable content
- Seasonal & trending content: Holiday-themed and trending Pins get hihgher engagement
- User-generated content (UGC): Real customer reviews and testimonials add trust
Brands that focus on storytelling, high-quality visuals, and relevant keywords see the best engagement based on our experience from working with clients.
Simple, success on Pinterest is measured by engagement, traffic, and conversions. Some of the key metrics that you should track:
- Impressions: How often your Pin appears in feeds
- Saves: Indicates strong content that users want to revisit
- Click-through rate (CTR): The percentage of users clicking on your Pin
- Conversion rate: How many Pinterest visitors complete a desired action (purchase, signup, etc.)
- Pinterest Tag Data: Tracks user behavior and ad performance
Regularly reviwing Pinterest Analytics and Ads Manager ensures data-driven optimizations for better results.
Pinterest Ads operate on a flexible bidding system, making it accessible for small businesses and scalable for larger brands. Key factors:
- Minimum budget: Pinterest Ads can start as low as $5 per day
- Bidding options: Choose between automatic bidding or manual bid settings for more control
- Average CPC: Ranges from $0.10 to $1.50, typically lower than Facebook or Google Ads
- CPA: Can range from $5 - $30 depending on the industry and audience targeting
Pinterest's low competition and high purchase intent make it a cost-effective advertising channel.
Pinterest provides advanced targeting options to ensure your ads reach the right people. You can target users based on:
- Keywords & interests: Show ads to users searching for relevant topics
- Demographics: Filter by age, gender, location and language
- Engagement retargeting: Target users who have engaged with your Pins
- Actalike Audiences: Find new users similar to your existing customers
- Shopping Audiences: Retarget users based on product views and abandoned carts
By combining these targeting methods, Pinterest Ads drive highly relevant traffic and increase conversions.
To stay ahead of the competition, brands must align with Pinterest’s latest trends. Here are some trends for 2025:
- AI-powered search: Pinterest's algorithm is smarter, so Pinterest SEO matters more than ever
- Short-form video pins: Video content gets higher engagement and brand recall
- Shopping & AR integration: Pinterest now allows virtual try-ons and immersive shopping experiences
- Bold & colorful visuals: High-contrast Pins grab more attention in feeds
- Seasonal campaigns: Pinterest traffic spikes before major holidays, so plan content accordingly
Staying ahead of trends ensures your brand remains relevant and competitive.
Pinterest is search-driven, so Pin optimization is key to ranking higher in feeds. Here’s how:
- Use SEO keywords in Pin titles & descriptions: Pinterest functions like a search engine
- Create vertical Pins (2:3 ratio): Optimal dimensions are 1000px x 1500px
- Bright, clear images with no clutter: Simple, high-quality visuals get the most clicks
- Add text overlay for clarity: Bold fonts make your message stand out
- Save Pins to relevant boards: Helps Pinterest understand your content
- Post consistently: Regular posting increases visibility in Pinterest's algorithm
Optimized Pins rank higher and drive more traffic to your website.
