Meta Ads agency trusted by growth-focused brands
No reckless ad spend. With tested strategies and expert execution, we craft high-ROI Facebook and Instagram campaigns that convert.
What is a Meta Ads agency?
Our Meta Ads agency specializes in creating, managing, and optimizing paid advertising campaigns across Meta's platforms, including Facebook ads and Instagram ads. With over 3.6 billion active users, these platforms offer amazing opportunities.
From boosting brand awareness to driving conversions, our agency leverages advanced targeting, creative optimization, and tracking to ensure your campaigns deliver completely unparalleled and fully measurable results.
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Facebook & Instagram: Why they work better together
We offer tailored solutions for both Facebook ads and Instagram ads - and in 90% of cases, we recommend using both. These platforms complement each other perfectly, helping you capture attention, nurture leads and convert users across multiple touchpoints.
Facebook ads
Facebook is the world's largest social media platform:
- Target specific demographics (age, location, interests)
- Retarget website visitors with dynamic ads
- Generate leads with lead generation ads
- Drive conversions with carousels and video
With tools like Custom Audiences, Lookalike Audiences, and the Facebook Pixel, your message will reach the right people.
Instagram ads
Instagram is the go-to platform for visually-driven brands:
- High engagement with Stories, Reels, and Feed posts
- Ad formats like carousels, videos, and shoppable posts
- Targeted reach with hashtags, interests, and behavior
- Seamless shopping experiences with Shopping Ads
Whether your goal is brand awareness or direct sales, Instagram is very good at connecting with audiences through visuals.
What can we do for you?
Our team ensures every aspect of your Facebook & Instagram Ads campaign is optimized for maximum impact. Our goal is to help you reach the right audience, drive conversions, and scale your business with data-backed strategies. Partner with us to get:
Ad strategy
We create high-converting ad funnels, audience segments, and messaging frameworks that align with your business goals.
Ad optimization
From scroll-stopping ad creatives to effective copy, we fine-tune visuals and text elements to boost engagement and conversions.
Audience targeting
Using Meta's advanced targeting, we refine your audience segments based on demographics, behaviors, and interests.
Bid strategy
We optimize your ad spend for maximum ROI, balancing cost efficiency with scaling, so you get more without wasted budget.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule Call
Why Meta?
With over 3.6 billion daily active users, Meta’s platforms Facebook and Instagram, offer an opportunity to connect with a massive and highly engaged audience. 78% of consumers discover products on Facebook, while 60% find new brands on Instagram.
Engaged audience
Meta’s platforms provide access to a diverse audience actively engaging with content. Unlike other ad platforms, Facebook and Instagram users don’t just browse - they interact. With high level of engagement, Meta ads outperform traditional search ads.
Targeting capabilities
Meta’s targeting allows advertisers to reach the right people at the right time. Whether it’s interest-based targeting, behavioral tracking, or custom audiences, businesses can optimize their campaigns based on super detailed user data.
Different ad formats
Meta offers a wide range of ad formats to suit different marketing goals. Whether it’s photo, video, carousel, or interactive story ads, each format is designed to capture attention and drive action with features like shoppable tags, polls, and swipe-up CTAs.
Cost-effective
Unlike traditional marketing channels, Meta Ads provide performance-based spending models, ensuring that you only pay for actual engagement. With flexible budget options, businesses can scale their campaigns, adjusting bids and placements.
Looking for more than Meta?
While Meta Ads are essential for scaling your business through Facebook & Instagram, expanding your marketing strategy across multiple ad platforms can help you reach new audiences, diversify your traffic sources, and maximize conversions.
As the largest search advertising platform, Google helps you reach high-intent users exactly when they are searching.
Whether through Search, Display, or Shopping campaigns, Google allows you to capture leads at different touchpoints.
TikTok
With over 1.7B active users, TikTok provides a super engaging, mobile-first advertising experience that can push your business.
Short-form video ads on TikTok work well alongside Meta Ads, leveraging viral trends and interactive ad formats.
Snapchat
For brands targeting younger demographics, Snapchat Ads offer immersive ad formats like AR lenses, Story Ads, and Collection Ads.
By integrating Snapchat with Meta campaigns, businesses can create a cohesive, visually rich ad experience across multiple social platforms.
Pinterest is a search-driven platform where users actively look for products and inspiration before making a purchase.
Running Pinterest alongside Meta Ads strategy helps capture audiences further down the buying funnel, increasing conversion potential.
If your audience is highly engaged in specific industries or niches, Reddit Ads allow you to reach discussion and interest driven communities.
This can be a valuable tool for brands looking to build trust and engagement beyond traditional social advertising on classic, popular platforms.
How it works
Facebook and Instagram ads aren't just about showing up in feeds - they're about showing up with intent. Whether you're nurturing leads, retargeting site visitors or scaling your brand across platforms, Meta Ads combine reach, targeting power and creative versatility.
Audit & strategy
Before spending a single dollar on Meta Ads, we audit your account structure, performance history, pixel data, and creative assets. We identify where performance is stalling, map your funnel stages, and design a tailored strategy for Facebook and Instagram audiences.
Pixel and attribution diagnostics
Funnel stage audit (TOF / MOF / BOF)
Campaign & ad set structure recommendations
Setup & implementation
We build campaigns using Meta's latest best practices, including Advantage+ campaigns (ASC), consolidated audiences, and CAPI tracking. Whether you’re launching new offers or retargeting warm traffic, we structure everything for long-term stability.
Campaign and asset structure setup
Consolidated audience building & exclusions
Conversion API and pixel tracking configuration
Campaign management
We monitor campaign performance daily, testing hooks, formats, placements, and CTA variations. Our team reacts fast if creatives stop working and to algorithm shifts, ensuring your ads stay fresh and effective across both Facebook and Instagram.
Feed vs. Stories vs. Reels testing
Creative rotation & fatigue prevention
Bid strategy adjustments (lowest cost, cost cap, etc.)
Ongoing optimization
As Meta's algorithm evolves, so does your campaign. We test new angles, tighten retargeting segments, expand winners into lookalikes, and restructure underperforming ad sets based on clear performance signals, not just guesswork.
Lookalike and interest expansion
Offer and hook testing by funnel stage
Audience stacking and budget reallocation
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and see how to scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
Meta Ads run through the Meta Ads Manager, allowing businesses to create highly targeted campaigns across Facebook and Instagram. Advertisers can reach specific audiences based on demographics, interests, behaviors, and retargeting data. Ad formats include image, video, carousel, and lead generation ads, making it easy to tailor campaigns for different objectives.
The cost of Meta Ads depends on multiple factors, including your audience targeting, industry competition, and ad quality score. On average, businesses spend $0.50 – $3.50 per click for Facebook Ads and $0.40 – $2.00 per click for Instagram Ads.
A recommended starting budget is at least $1,000 - $3,000 per month to test and optimize performance, but we can talk about specific budgets on the free demo call.
Both platforms are part of the Meta Ads ecosystem, but they serve different user behaviors:
Facebook Ads work well for lead generation, community building, and longer-form content engagement.I
nstagram Ads are highly visual, best for brand awareness, e-commerce, and influencer-driven campaigns.
For best results, most businesses run cross-platform campaigns optimized for both audiences.
Meta Ads are designed for audience discovery - they help brands introduce products to new customers through detailed targeting and engaging creative formats.
Google Ads, on the other hand, focus on search intent - capturing users actively looking for a product or service.
The best approach? Using both platforms together to maximize brand reach and conversion opportunities.
The average Facebook Ads conversion rate varies by industry but typically falls between 2% and 10%. Factors that impact conversion rates include audience targeting, ad relevance, offer quality, and landing page optimization.
Retargeting campaigns and Meta Custom Audiences can significantly improve conversion rates over time, which our agency puts a special focus on.
For businesses looking to generate leads, the most effective Meta Ads formats are:
- Lead Ads: Capture leads directly without needing a landing page
- Carousel Ads: Showcase multiple products or services in a single format
- Video Ads with CTA: Drive traffic to a lead magnet, form, or a booking page
Meta Audience Network allows advertisers to extend their Facebook and Instagram Ads beyond these platforms, placing them on third-party apps and websites partnered with Meta. This helps increase reach and drive additional conversions outside of social media feeds.
To improve Facebook and Instagram Ads performance, focus on:
- Better audience segmentation: Use Custom & Lookalike Audiences for precision
- A/B testing ad creatives: Experiment with headlines, images, videos, and CTAs
- Optimizing landing pages: Ensure your page loads fast and matches the messaging
- Scaling winning campaigns: Gradually increase budgets on top-performing ads
