Google Ads management built on clean signals and repeatable systems
From account architecture to conversion tracking quality, we build campaigns around what drives margin, pipeline and sustainable CAC.
Managing Google Ads like a performance system, not a one-off campaign
Most Google Ads accounts don't fail because the ads are "bad" - they fail because the account sends mixed signals. When conversion actions, match types, campaign types, and landing experiences aren't aligned, Smart Bidding optimizes toward noise.
Our approach is to treat Google Ads like a feedback loop: intent → structure → signal quality → optimization → reporting clarity. We start by making conversion tracking dependable, then build a campaign structure that reduces waste.
For example, when you use Performance max, Google positions it was a way to access Google Ads inventory across channels from one campaign - including YouTube, Display, Search, etc. - which makes signal quality even more important.
What can we do?
Keyword & intent
We segment queries by intent and design the account so the right message wins the right auction, while irrelevant searches get filtered.
Ad architecture
We build structure around what Google can learnfrom: theming, landing alignment and campaign types - so performance improves.
Budget strategy
We don't just "increase spend". We scale in a way that protects signal quality, keeps efficiency stable, and avoids whiplash from changes.
Conversion signals
We define conversions the way operators do: which actions predict revenue, which are leading indicators, and which should be observed - then we configure measurement so automated bidding learns from truth, not vanity.
Practical example: Google's automation expands hardest when signals are clear - especially in cross-channel campaign types like Performance Max.
Optimization & reporting
Every week we review query quality, waste, asset performance, and conversion behavior - then we ship a small number of changes that move the account forward (if needed). Reporting looks like this: what changed, why, and what to expect next.
Practical example: To avoid reporting on surface-level metrics, we track how changes impact behavior - if new queries produce conversions or how bid strategy influences efficiency.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and help you scale your business.
Schedule Call
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In our years of working together, the Unicorn team has consistently proven to be proactive and responsive. They’ve invested a great deal of their knowledge and experience into our successful advertising campaigns. I can confidently say we’ve become long-term partners.
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Working with Unicorn has elevated our business operations and mindset in sales and marketing. They’re always looking for ways to improve, continuously pushing us to seek the best possible solutions. What matters most to us is that they offer support and guidance in paid advertising and across all marketing channels and activities.
The young and creative Unicorn team constantly brings fresh ideas and practical solutions tailored to our industry. We appreciate their agile way of working, continually refining marketing channels and carefully reviewing results to ensure optimal performance. It’s a pleasure to work with such a motivated and results-driven group.
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
We want only the best for our clients – including when it comes to paid advertising. In today’s fast-evolving and increasingly complex advertising landscape, we need a partner who can manage budgets effectively and extract maximum value from every investment. That’s why working with Business Unicorn is so important to us – because we only trust those who can deliver: smart, agile, and effective.
Partnering with Business Unicorn was a breath of fresh air. Super responsive, data-obsessed, and always ahead with tracking tech. They adapted fast, acted faster, and felt like an extension of our own team. Real pros with a growth mindset.
Why Google Ads?
Google captures demand at the moment intent is explicit and clear - and if your tracking + structure are setup properly, the platform becomes a compounding performance channel.
Unmatched intent first
Search ads don't "create interest" - they harvest it. Thatmakes Google Ads one of the most efficient channels when you have a clear offer and strong landing alignment.
Cross-inventory signals
With Performance Max, the same goal + signal framework can expand across Google's channels (YouTube, Display, Search, etc.). That'spowerful - if the account is engineered for learning.
Strong feedback loops
Search terms, conversion paths and audience signals show you what people actually respond to - which improves both ads and your positioning across marketing.
Measurable ROI potential
When conversion setup is disciplined, you can optimize for what matters (qualified leads, pipeline value, purchases) and stop scaling based on "traffic vibes" or guesses.
Let’s find the perfect ad strategy for you.
We’ll explore your current setup and help you scale your business.
Schedule CallSEO services
Organic visibility is key to long-term digital success. Our SEO strategies focus on keyword research and technical site improvements.
Email marketing
Leverage targeted email campaigns in Klaviyo to nurture leads and drive conversions, whether it’s personalized automation sequences or regular newsletters.
Online tracking
Accurate data fuels effective marketing decisions. We implement robust tracking solutions, including full-stack analytics, server-side tagging, and automated KPI reporting.
Advertising audit
Our in-depth audits uncover areas for improvement in your advertising efforts, whether you're already managing several paid campaigns or just starting out.
Frequently asked questions
We handle account structure, keyword strategy, campaign builds, conversion tracking alignment, negative keyword strategy, ongoing optimization and reporting tied to business outcomes.
Yes - but we don't treat it like a black box. We align conversion goals, tighten account signals, and review channel performance + asset performance so PMax scales without sacrificing lead quality.
We map the actions that predict revenue, clean up duplicate or misaligned conversions, and ensure bidding learns from the right events - so optimizations are based on real value, not inflated numbers.
Yes, absolutely. We start with an account + tracking audit (structure, query quality, waste, conversion integrity), then implement fixes in a controlled rollout so performance doesn't stop during this transition.
