How Business Unicorn Helped FITINN Grow Online Memberships by 20% Across 4 Markets
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FITINN, a leading international gym chain with operations in Austria, Slovenia, Slovakia, Czech Republic, and Italy, faced a core challenge shared by many fitness brands: most new members still registered in-person, silently and offline. FITINN partnered with Business Unicorn to fix broken attribution, deploy cross-channel campaigns and transform digital into a consistent membership growth engine.
The challenge
While FITINN had a strong brand presence and physical locations, their digital performance infrastructure was underdeveloped. Tracking online behavior - especially purchases - was unreliable, and campaigns lacked the data to optimize effectively.
Here’s what was holding them back:
- Missing or inaccurate data in GA
- No visibility into membership sign-ups through the website
- Meta and Google Ads were starved of key conversion signals
- Campaigns couldn’t scale because smart bidding had no feedback
In short: great offer, poor data. That’s why Business Unicorn was brought in to fix the foundations, then build and scale paid acquisition across multiple markets - starting with a full technical reset.

What we did
Our collaboration began with strategy, but it was built on solid infrastructure. We implemented tracking and channel frameworks tailored to FITINN’s complex, multi-market operation.
Complete online tracking overhaul
We rebuilt FITINN’s digital tracking from the ground up, with a focus on visibility and attribution.
Google Tag Manager & GA4 setup: Defined and implemented full-funnel events, from landing page visits to membership purchases.
Server-side tracking implementation: We routed key events server-side for data resilience. This significantly improved reliability and allowed us to send richer signals to ad platforms.
Cross-market adaptation: Tracking flows were translated and tested across all 4 countries (Slovenia, Slovakia, Czech Republic and Italy) to maintain consistency.
Multi-platform ad strategy
We structured FITINN’s paid media presence around platform strengths:
Google Ads
Always-on presence: High-intent Search Network campaigns delivered steady conversions.
Performance Max: Used as a full-funnel reinforcement channel for peak campaign seasons.
Meta Ads
Demand generation & conversion: Strong results both in prospecting and retargeting.
January & September campaigns: Smart bidding with enhanced server-side signals.
TikTok Ads
Buzz generation: Used selectively during peak periods to create hype.
Viral early traction in Slovenia: 1.5M+ views and 12K+ likes in less than a month.
Campaign calendar & seasonal scaling
Together with FITINN’s team, we structured the annual media plan for two seasonal campaigns:
- Fall campaign (September-October)
- Winter campaign (January-February)
Each ran for approximately 6 weeks, backed by a cumulative €100K+ budget, across all active markets. These campaigns were scaled based on what worked.
Outside of these peak seasons, we maintained consistent lower-budget presence via:
- Google Search Network
- Meta Ads
- TikTok organic/paid hybrid strategy (Slovenia)
This ensured constant brand visibility and conversion flow even in “quieter” months.
Conclusion
Thanks to Business Unicorn’s full-funnel strategy and advanced tracking architecture, FITINN achieved a 20% increase in online registrations - even in verticals traditionally dominated by offline sign-ups. With a centralized view of performance, deeper signal quality and platform-specific growth strategies, they turned digital from a weak link into a performance driver - one that now fuels memberships across 4 countries.