Case Study

How Business Unicorn Helped FITINN Grow Online Memberships by 20% Across 4 Markets

June 2025
read time
Tilen Vergles

Let’s find the perfect ad strategy for you.

We’ll explore your current setup and see how to scale your business.
Schedule Call

FITINN, a leading international gym chain with operations in Austria, Slovenia, Slovakia, Czech Republic, and Italy, faced a core challenge shared by many fitness brands: most new members still registered in-person, silently and offline. FITINN partnered with Business Unicorn to fix broken attribution, deploy cross-channel campaigns and transform digital into a consistent membership growth engine.

Case Study Metrics
+20%
ONLINE REGISTRATIONS
€ 100K+
CAMPAIGN BUDGET
100%
TRACKING ACCURACY
1.5M+
TIKTOK VIEWS
12K+
TIKTOK ENGAGEMENTS
4 platforms
FULL-FUNNEL STRATEGY

The challenge

While FITINN had a strong brand presence and physical locations, their digital performance infrastructure was underdeveloped. Tracking online behavior - especially purchases - was unreliable, and campaigns lacked the data to optimize effectively.

Here’s what was holding them back:

  • Missing or inaccurate data in GA
  • No visibility into membership sign-ups through the website
  • Meta and Google Ads were starved of key conversion signals
  • Campaigns couldn’t scale because smart bidding had no feedback

In short: great offer, poor data. That’s why Business Unicorn was brought in to fix the foundations, then build and scale paid acquisition across multiple markets - starting with a full technical reset.

Fitinn Testimonial
Working with Unicorn is always a high-level experience, focused on achieving set goals. Every activity is backed by data and solid reasoning. We adapt and optimize campaigns together quickly, which consistently leads to strong performance metrics and excellent sales results.
Robert Jaušovec
COO SÜD- OST / COO SOUTH- EAST @Fitinn

What we did

Our collaboration began with strategy, but it was built on solid infrastructure. We implemented tracking and channel frameworks tailored to FITINN’s complex, multi-market operation. 

Complete online tracking overhaul

We rebuilt FITINN’s digital tracking from the ground up, with a focus on visibility and attribution.

Google Tag Manager & GA4 setup: Defined and implemented full-funnel events, from landing page visits to membership purchases. 

Server-side tracking implementation: We routed key events server-side for data resilience. This significantly improved reliability and allowed us to send richer signals to ad platforms. 

Cross-market adaptation: Tracking flows were translated and tested across all 4 countries (Slovenia, Slovakia, Czech Republic and Italy) to maintain consistency.

Multi-platform ad strategy

We structured FITINN’s paid media presence around platform strengths: 

Google Ads

Always-on presence: High-intent Search Network campaigns delivered steady conversions.

Performance Max: Used as a full-funnel reinforcement channel for peak campaign seasons. 

Meta Ads

Demand generation & conversion: Strong results both in prospecting and retargeting. 

January & September campaigns: Smart bidding with enhanced server-side signals.

TikTok Ads

Buzz generation: Used selectively during peak periods to create hype. 

Viral early traction in Slovenia: 1.5M+ views and 12K+ likes in less than a month.

Campaign calendar & seasonal scaling

Together with FITINN’s team, we structured the annual media plan for two seasonal campaigns:

  • Fall campaign (September-October)
  • Winter campaign (January-February)

Each ran for approximately 6 weeks, backed by a cumulative €100K+ budget, across all active markets. These campaigns were scaled based on what worked. 

Outside of these peak seasons, we maintained consistent lower-budget presence via:

  • Google Search Network
  • Meta Ads
  • TikTok organic/paid hybrid strategy (Slovenia)

This ensured constant brand visibility and conversion flow even in “quieter” months.

Conclusion

Thanks to Business Unicorn’s full-funnel strategy and advanced tracking architecture, FITINN achieved a 20% increase in online registrations - even in verticals traditionally dominated by offline sign-ups. With a centralized view of performance, deeper signal quality and platform-specific growth strategies, they turned digital from a weak link into a performance driver - one that now fuels memberships across 4 countries.