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Published / Last updated:

November 9, 2026

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5 min

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Frequently asked questions

How does performance marketing differ from traditional marketing?

Unlike traditional marketing, which often aims to increase brand awareness through unquantifiable means, performance marketing is data-driven and centers on measurable outcomes, allowing for real-time optimization and accountability.

What services do you offer?

We offer PPC, Google, social media ads (Meta, TikTok, Snapchat, Pinterest and Reddit), video ads (YouTube and ad production), native ads (platforms like Outbrain), as well as audit, SEO, email marketing and setting up tracking across your channels. We usually combine a few of these with our clients, so feel free to book a call and see how we can help.

How do you measure success?

We track multiple key performance indicators (KPIs) like conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and click-through rates (CTR), enabling precise assessment of your campaign effectiveness.

What are the benefits of partnering with Business Unicorn?

Partnering with us offers advantages like expert strategy development, efficient budget utilization, access to advanced analytics, and the ability to scale campaigns effectively to achieve business goals. With us you get a full marketing team at the cost of one employee.

Is performance marketing for businesses of all sizes?

Yes, absolutely. We can tailor strategies to fit all kinds of businesses, ranging from startups to large enterprises. We’ll customize campaigns to meet your specific needs and budgets.

How long does it take to see results from performance marketing campaigns?

The results are almost instant after the campaign launch, but achieving significant shifts and sustainable growth typically requires ongoing optimization over a few months. It also depends on the platform and how many channels you decide to combine, as well as your budget and campaign goals.